The iPhone 13 series 'proves' that India is important to Apple.

 

Gone are the days when India was treated as an afterthought by large corporations like Apple. When the new iPhone was first released, Indian purchasers cast envious looks towards other markets because they had to wait a long time to get their hands on it. That is no longer the case, especially with the iPhone 13 series. In India, this is the quickest iPhone ever released. More importantly, it occurs at the same moment as the United States.A new chapter in the storey of India has been added. Pre-orders for the iPhone 13 series will begin on September 17 in India. The new iPhones will be available a week later, on September 24. In the United States and other important markets, this is the exact same timeframe that will be followed.

India has been one of Apple's most significant and strategic bright spots in recent history, according to  Ram, head, Industry Intelligence Group (IIG), CMR For Apple. “Apple's decision to prioritise iPhone 13 series availability in India, on par with that in the United States and other markets, helps it to build on its recent market initiatives to ramp-up iPhone assembly in India, as well as its aggressive marketing initiatives, including the online retail store,” Ram says.

According to Ram, Apple's recent growth in India has been fueled by its older-generation iPhone devices. According to CyberMedia Research (CMR) data, the iPhone 11 was Apple's best-selling model in Q2 2021, accounting for more than 60% of all iPhones shipped. “We expect iPhone 12 will power Apple's growth momentum going forward,” Ram says.

Apple has been working hard to make India its top priority market. Pricing has also been a big influence in the last few years. For example, because of a global chip scarcity that has impacted smartphone companies, it was widely predicted that iPhones could cost more this year. Apple hasn't adjusted the cost of the iPhone 13 from the iPhone 12. This is especially true now that the base storage option has been increased from 64GB to 128GB. That's a compelling incentive to raise the price, but Apple appears to have taken the high road and stayed true to the price points.

CMR's Ram feels optimistic about Apple's chances in India. “Apple is now primed for its best-ever performance in India,” he adds, adding that “the older-generation iPhone 12 series combined with the early availability of the new iPhone 13 series will favour Apple.”